ABOUT THE sSWOT Loading...
The World Resources Institute (WRI) created the sustainability SWOT (sSWOT) to help companies take action on environmental challenges.* It pushes companies to explore collaboration with internal departments, as well as suppliers, customers, or other stakeholders on strategies to create and sustain longterm value.
The sSWOT can help engage and motivate colleagues—particularly those with limited knowledge of environmental issues or corporate sustainability. Most importantly, it can help identify and communicate new insights to senior decision makers.
In partnership with companies in WRI’s Next Practice Collaborative, and through workshops, road tests,** and interviews with dozens of companies and sustainability experts, we put a new twist on the familiar SWOT (Strengths, Weaknesses, Opportunities, Threats) to help you:
- Evaluate your company’s strategies and translate insights about environmental challenges (for example, climate change and resource scarcity) into risks or opportunities that your company can act on.
- Get others motivated about opportunities to invest, innovate, and collaborate on environmental challenges in ways that increase business value.
- Convince colleagues and decision makers (for example, senior managers, CEOs, CFOs, or Boards of Directors) that environmental challenges are not as far removed from your company’s core interests as may be assumed.
* Sustainability, as a concept, is much broader than environmental issues. This guide provides a flexible framework to help business translate environmental challenges into core business interests and strategies. Social concerns (for example, human rights and labor standards) can be included in the analysis by supplementing the questions and considerations highlighted in this guide.
** See the “Insights from Road Tests” boxes for examples and experiences of individuals who pilot tested the sSWOT at their companies.