Engaging with Brands Loading...
...is to connect with retailers and fashion brands through developing services that target sustainability gaps and needs in the market.
How We Engage With Brands
We connect with brands by hosting events,outreach activities and by collaborating with other industry leaders.
We benefit from being in constant communication with brands and therefore work to continually update and develop our services according to the specific needs of the fashion industry. In line with evolving industry needs in 2013, we looked to add further breadth and depth to our service portfolio by developing new tools and recruiting new team members with expertise in developing cleaner production programmes, Life Cycle Assessment (LCA) analysis, carbon footprinting and chemistry (see page 24 for further information).
To engage new regions on sustainability we held the first of a series of roundtables on sustainability in the Italian fashion industry. The event attracted 10 of Italy’s most prominent Italian luxury fashion houses. Keynote speakers included Luca Galvani, compliance and sustainability manager at Giorgio Armani and Burak Cakmak, vice president of corporate social responsibility at Swarovski.
We actively contribute to the wider debate surrounding sustainability in fashion by actively engaging with and input ting into government agencies and other organisations. Through our work providing secretariat services to the All Party Parliamentary Group (APPG) on Ethics and Sustainability in Fashion at the House of Lords and support of initiatives such as the Sustainable Apparel Coalition (SAC), Better Cotton Initiative (BCI) and Zero Discharge of Hazardous Chemicals (ZDHC), we have informed policy and contributed our time and expertise, furthering the overall development of these key initiatives.
In 2013, MADE-BY continued to sit on the Sustainable Clothing Action Plan’s (SCAP) Metric Working Group and Steering Group.Having provided input in this capacity for over three years, we formalised our commitment by becoming an official signed Supporter.Throughout the year, we worked to encourage brands to sign up to SCAP’s 2020 Commitments, this saw MADE-BY engage 30% of the UK clothing retail market (by sales value).
Over the year, MADE-BY at tended and spoke at events across Europe and hosted several outreach events addressing topics such as wet processing, supply chain mapping, cleaner production and integrating sustainable fibres.These events provided a forum for brands from the luxury to high-street sectors as well as key industry organisations and academia to connect and share experiences and further develop their sustainability knowledge.
Dutch Nationale Postode Loterij
Through funding from the Dutch Nationale Postode Loterij, we have been able to broaden our impact and engage more brands on sustainability. 2013 was the second year of a five year funding programme. This funding has enabled us to engage new regions (see page 11), update our existing tools and services (see page 32), create new tools such as a Wet Processing Benchmark and to further develop our Scorecard system (see page 10).
MADE-BY would like to thank the Dutch Postode Loterij for their support.