Following with the principles of the new G4 Guide of the Global Reporting Initiave, we have analyzed with our stakeholder groups which are the most important aspects of the CCIB to be reported.
In order to carry out this identification, it is first necessary to analyze the impacts generated in the organization and all its value chain, such as suppliers and clients.
According to the company's social responsability policy, the CCIB encourages the purchase of products and services to local suppliers, contributing to the revitalization of the local production and creating new jobs.
In 2013, 97% of the purchases volume was made to suppliers in Barcelona and its metropolitan area, representing a net turnover of 10,5 millions euros.
Depending on the event, the suppliers involvement can be very important as they can be part of all the organization phases of an event, from its preparation to the follow-up. This will be a key point to achieving the event excellence. Also, and in order to move foward to a continuous improvement of its services, the CCIB has several mechanisms to evaluate the suppliers as the Satisfaction Questionnaire provided to the clients at the end of the event.
The CCIB activity is based in offering last generation facilities and a wide range of services to meet the clients requirements in the organisation of the event.
Located in the seafront, in Sant Martí distric, the CCIB is part of the new technological district in Barcelona, known as 22@.
The Convention Centre and the Forum Auditorium are the CCIB's two main buildings, both linked by and underground passageway.
GL events society is the responsible for managing the CCIB activity since 2004, with a gross turnover of 21,8 mlilions of euros and 65 employees in 2013.
The great variety of clients whom the CCIB may approach can be grouped under two market profiles:
The Association market is mainly concerned with large congresses at which a specialised community transfers knowledge. This market includes important sectors such as medical, scientific, social action, university, technology and information, institutional and public administration communities.
The Corporate market is more orientated towards company meetings and conventions. It covers sectors such as information and communications technology, the pharmaceutical industry, financial businesses and the automobile sector.
Alongside this grouping into two main markets, there are essentially three types of CCIB client profiles, independently of wheter the client is local o international:
- Agencies specialised in staging events for other organisations.
- Private companies which organise an event.
- Associations specialised in the knowledge sector.
The major events are international and represent 80% of the CCIB's gross turnover.
Analysis of the material aspects
This principle is based on the identification of relevant aspects of the organization on social responsibility and determine its scope to respond them by the publication of this sustainability report.
Below is the methodology used by the CCIB to analyze the materiality.
In order to identify the aspects subject to be analized in the materiality, to analize the activities and services developed by the CCIB, we have considered the following standards and publications:
- Standard G4 of the Global Reporting Initiative (GRI)
- Sustainability Reporting Guidelines & Event Organizers Sector Supplement (GRI)
- Sustainability Topics for Sectors: What do stakeholders want to know? (GRI)
- ISO 20121 :2012 Systems to manage sustainability in events
- Specific report in the event organisation sector: MCI sustainability report 2012
- Website of the Estoril Congress Centre and “Benchmarking Assessment Report – Earthcheck”
In each aspect we have determined at which point of the process it is applicable, whether for the organisation, the clients or the suppliers.
The Boards of Directors and the Social Corporate Responsability Commitee have carried out a first prioritisation, providing a score (0 to 3) to each aspect taking into account the following criteria:
- It is a strategic aspect for the CCIB
- It takes part of the company's policy
- It is a legislated or voluntarily subscribed requirement
- The impact has an important level of probability and severity
- In the part years, there are incidents or complaints related to this aspect
- It has binding risks
- The CCIB is able to make changes on the aspect
At this stage, we have decided that the most important aspects for the CCIB are: being present in the market, contracting practices, materials, energy, waste discharges, environmental legislation compliance, environmental complaints mechanisms, employment, company-employee relations, health and safety at work, diversity and equality of opportunities, mechanisms of complaint in social practices, inclusiveness, fight against corruption, social legislation compliance, client’s health and safety, client’s privacy, legislation compliance on food and beverage services.
In order to complete the internal analysis on the point of view of the stakeholder groups in a precise and objective way, we have considered to establish an additional communication and dialogue channel. In particular, we have organized a focus group with 12 participants that represented clients, suppliers and institutions of the local community.
During the meeting, we have workd on a rotative group in order to favor dialogue and the involvement of all participants; subsequently, we have put together the opinions to draw conclusions and give a score to each of the aspects following the same criteria as in the internal evaluation.
In order to obtain the final score, we have added the result of the internal evaluation with the result of the external evaluation, granting equal importance to both ratings. We have considered that an aspect is material when obtaining a minimum of 5 points.
So, the final result indicates that the most outstanding aspects with the maximum score (6 points) are: being present in the market, recruitment practices, materials, energy, waste discharges, employment, health and safety at work, diversity and equality of opportunities, security practices, inclusiveness, fight against corruption, client's health and safety and client's privacy.
Apart from that, the aspects that scored 5 points are: indirect economic impacts, innovation, supply and purchase of products and services, education and training, salary equality between men and women, evaluation of the suppliers working practices, local communities, social legislation compliance, legislation compliance on food and beverage services.
In order to assess the consistency of the results obtained, the Management has verified and validated the results. These results are collected in a chart that indicates the score given to each identified aspect and therefore, it identifies the order of priority for each one, so that we can determine the material aspects for the CCIB. This chart also includes a description of the impact and the consequences it produces.